Een geheime wapen voor Display-advertenties

Deliver quality ad experiences that can reach audiences by their preferred touchpoints like video and audio.

Header bidding kan zijn a pre-auction process that allows publishers to simultaneously solicit bids from multiple advertisers or demand sources before calling the ad server, ensuring that they get the highest possible bid for their ad space.

A software company wants to sell more units ofwel its software to tech companies. It uses a DSP to jumpstart a programmatic ad campaign. 

Daarnaast worden budgetten en capping in het hele netwerk gehonoreerd. Dat betekent dat daar nauwelijks individueel beheer benodigd kan zijn.

Een ad exchange zit uiteraard tussen de SSP en een DSP in en zorgt een match tussen belangstelling en assortiment. Het zal volkomen geautomatiseerd.

Een performance advertentienetwerk mag een passende keuze zijn mits je geïnteresseerd raakt in influencer marketing ofaffiliate programma’s.

The ad server determines the winning bid and renders the ad on the website. Allowing multiple bidders to bid on the same inventory at the same time increases competition, but offers advertisers the opportunity to access premium inventory with these publishers.

Waterfalling, also known also as a daisy chain or waterfall tags, is a process for selling inventory in which demand sources are initiated one at a time and one after another.

Real-time bidding (RTB) and programmatic advertising are two terms that are often used interchangeably. The term RTB in advertising is more specifically related to the buying and selling of digital advertising inventory in an auction format.

A goal is registered when a user completes a certain action, such purchasing a product, downloading a file, or filling in a contact form on a landing page. 

The act of buying and selling ad inventory has made great strides over the last few years and will only make greater leaps as the CTV website popularity boom continues.

To maximize your impact at the lowest cost, think about the various components of your campaign setup, such as duration and audience size, as this will help determine the CPMs you need to win your bid. At this stage, you can estimate the budget you need for the campaign and develop a bidding strategy.

Programmatic advertising is the use of advertising technology to buy and sell digital ads. Programmatic advertising serves up relevant ad impressions to audiences through automated steps, in less than a second.

Connected TV kan zijn any TV or aan-the-top (OTT) device that connects to the Het net and allows users to watch video content such as TV shows and films.